ALLEGRINI SUPPORTS GUGGENHEIM INTRAPRESÆ

ITALY
The West meets the East<br/> Allegrini presents its 53rd VInitaly<Br/>Carlo Cracco Masterchef of the gala dinners at Villa Della Torre
02 April 2019

The West meets the East
Allegrini presents its 53rd VInitaly
Carlo Cracco Masterchef of the gala dinners at Villa Della Torre

“The West meets the East” is the theme of Allegrini’s Vinitaly 2019, which it presented at the hub of Identità Golose in Milan, for the 53rd edition of the fair to be held in Verona from Sunday 7th to Wednesday 10th April.

Allegrini, which exports to over 80 countries around the world, has chosen the idea of ‘cross-contamination’ to steer its course through 2019, with wine as a transversal common denominator that unites and brings together people, customs and culinary traditions.
This year, Allegrini has turned its attention to oriental markets and to Japan, in particular, as an example of a virtuous partnership. While traditional markets such as the United States are experiencing a period of readjustment, Japan, South Korea, Hong Kong and Singapore are demonstrating a high degree of vitality and dynamism that promises to continue over the coming years.

“Wine is a symbol of coming together – explains Marilisa Allegrini, in an interview with Sebastiano Barisoni (Radio 24) – encounters that can have a variety of connotations, such as knowledge, understanding, dialogue, reciprocity, sharing, harmony. This year we have directed our attention to the East, with a deep desire to really understand what happens when the culture of the West meets the culture of the East. This ‘coming together’ also embraces Milan and Identità Golose, where we are closely connected through our collaboration in the premium food and wine sector. The other important ‘encounter’ is, of course, with Carlo Cracco, who will be in charge of the kitchen at Villa Della Torre for the gala dinners during Vinitaly. Carlo will also take care of the lunches served to our friends and partners at our stand at the fair, following up on a collaboration that has already started. In a world that sometimes appears very divisive – concludes the CEO of the Allegrini group – wine symbolizes shared values and is a stimulus to new commercial relationships as well as friendships. We have to open our minds. As entrepreneurs in the wine sector, we have travelled a lot, and we know that there is nothing better than cultural cross-contamination for developing individual businesses too”.

“My collaboration with Allegrini began on the Mont Blanc – recalled Carlo Cracco –, where we invented a spectacular dinner together last June. Now I’m coming back to Vinitaly, which is still the leading fair in the sector, with a menu inspired by contacting elements of Italian and Japanese cuisine”.

The presentation at Identità Golose was accompanied by dishes by the Michelin-starred chef Michele Biassoni, from the Japanese restaurant Iyo.

The new label of the Limited Edition of La Grola, on the 40th anniversary of the purchase of the iconic Valpolicella vineyard by Giovanni Allegrini’s, therefore has a Japanese flavour, resulting from our collaboration with the artist Hiroyuki Masuyama, who has represented the vineyard by observing it and photographing it over a period of 24 consecutive hours. The result is an image with nuanced contours that is nonetheless always recognisable.
“Time and space are the basic elements of Hiroyuki Masuyama’s entire work, which is currently being exhibited until 13th April at the gallery Studio La Città – explains Caterina Mastella Allegrini. Everything revolves around these two concepts. Masuyama juxtaposes and overlays the result of hundreds of photographs taken on the represented sites, from a fixed point of view, in this case one of the most spectacular panoramic spots in Valpolicella”.

Following on from Milo Manara, Athos Faccincani, Arthur Duff, Wassily Kandinsky, Nazareno Rodrigues Alves and Leonardo Ulian, the collection of signature labels for La Grola is thereby further enhanced by this new and prestigious artistic collaboration.

The Allegrini stand (Hall 6, E5) will also feature Japanese iconography, made up of kanji and haiku, exemplifying the theme “Wine is a message that knows no boundaries”, in tribute to the numerous markets and encounters that characterize the world of the winery.

Allegrini’s Vinitaly will be preceded by Opera Wine on Saturday 6th April. This event, held at Palazzo della Gran Guardia, gives experts and wine enthusiasts the opportunity to taste the wines of the best 100 wineries in Italy, chosen by the American magazine, Wine Spectator. Allegrini will be showcasing its Amarone 2013.
On Monday 8th April, at 11am in Sala Tulipano (Palaexpo, entrance A1, floor -1), there will be an exclusive vertical tasting of seven vintages of La Grola at the event: “La Grola, the story of a legendary cru”. The tasting will be led by Franco Allegrini.

HIROYUKI MASUYAMA Hiroyuki Masuyama was born in Tsukuba, Japan, in 1968. He studied art history and music at the University of Tokyo and then moved to Düsseldorf, Germany, where he attended the Academy of Fine Arts and, later, the Kunsthochschule für Medien in Cologne. Today he lives and works in Düsseldorf.
His works are exhibited in important private and public collections: Kunsthalle Hamburg, Kunsthaus Zürich / Quandt Haus, Bad Homburg UBS, Zurich, Switzerland Gertsch Museum, Switzerland Montblanc Hamburg, DKV Münchner Rück, Kunsthalle Bremen, Pommersches Landesmuseum Greifswald, to name just a few. Hiroyuki Masuyama’s works were presented for the first time in Italy by the gallery ‘Studio la Città’ in Verona.


ARCHIVE